Some time ago I wrote that at the moment money leads my life and I'm money-dependant. I didn't like it then, and I don't like it now.
After mulling over this, I realized that I still have the power to influence the world for the better.
We are taught that we continuously have to consume to keep ourselves happy. Most of it is the result of plain old marketing.
We are brainwashed by companies. But most of them are public companies. So they are required to turn profits every year. Stock markets expect them to keep growing. Absorbing their propaganda, we feed the beast with our thoughtless consuming.
What if we stopped?
Think about it.
The same companies that take your money are the ones who are polluting Earth. The same companies who pay to lobbyists to get the laws fixated for their good. The same companies who pay all the billboards and airtime to make you buy even more.
What if we stopped paying them money?
They would start to lose their profits. The stock market wouldn't forgive them having losses. So they would have to look for a change. A good example would be the ever-growing fashion industry.
H&M's March financial report stated that they had $4.6 billion of unsold clothing sitting on their shelves. Consumers are taking to heart the environmental effects of fast fashion. Uninspired by the throw-away attitude that the fast fashion model advertises. Brands like H&M are starting to sell clothing made with better materials at higher price points. An example being their ARKET line.
Although it can seem like your decision to shop elsewhere makes no difference to the fashion industry — it does.
If the companies have learned their lessons, we should reward them for their efforts. With our money. So the companies who are doing the most good for the Earth are also doing the best business wise.
That's our power. And I like having this power.